Made on YouTube is YouTube’s flagship annual event and creator showcase. Held at Pier 57 in New York City, the 2023 keynote brought together top creators, executives, and media to announce major platform innovations including new AI creation tools (like Dream Screen), YouTube Shorts updates, and the launch of the YouTube Create app.

Partnering with agency DE-YAN, the project encompassed full-scale spatial and visual production from conceptualizing the physical keynote stage environment with custom curved structures and integrated screen surrounds, to crafting the still and motion graphics delivered across massive LED displays to drive product reveals and keynote moments.

Role
Stage Graphics Direction, Screen Still Graphics

Client
YouTube

Agency
DE-YAN

Year
2023